Urban Chic — Serviced Apartments

London & Abu Dhabi

We manage your apartment in London or Abu Dhabi.
You keep the upside.

We manage apartments in London and Abu Dhabi. We handle the pricing, the guests, the housekeeping and the licensing, and we pay you every month. We take no share of your profit.

London & Abu Dhabi · 24-month term · Live in 14 days

Request an income projection

Tell us about your property.

No obligation. We respond within one business day.

Who we work with

We work with owners of every size.

Private landlords, institutional investors and sovereign wealth funds, in London and Abu Dhabi.

A single apartment

One apartment, run to the same standard as everything else we operate.

Several apartments

One operator, one statement, and the same standard across all of them.

A whole floor or building

A dedicated operating plan, on-site standards, and pricing managed as one asset.

A developer or investment group

A launch-ready operating partner at handover, with reporting your board can use.

How we work

We take no share of your profit.

Urban Chic is paid for managing your apartment and nothing else. Every improvement in occupancy, nightly rate or demand flows directly to you.

Profit share
None
Profit share
Payment, with a full statement
Monthly
Payment, with a full statement

Onboarding

From agreement to live in fourteen days.

  1. Day 0

    Agreement signed

    We agree terms and book your setup.

  2. Days 1–7

    Furnishing and setup

    Furniture package, smart lock, photography and virtual tour.

  3. Days 7–14

    Licensing and listing

    Registration and consents for your city, property loaded into our systems, distributed to corporate partners and booking channels.

  4. Day 14

    Live

    Pricing set by our revenue team, guest services and housekeeping ready for the first booking.

Operations

How we manage your property.

Revenue optimisation

We balance short stays at higher nightly rates with medium- and long-term bookings that provide stability and consistent cash flow. Blending the three minimises gaps and makes every night count.

Guest service

Our team handles enquiries, bookings and guest issues promptly, with consistent standards for cleanliness, comfort and communication. We seek and act on guest feedback and manage online reviews.

Housekeeping & maintenance

Cleaning, linen and maintenance are delivered by vetted partner vendors working to our standards and checklists, with our own team inspecting, scheduling and running a 24/7 emergency line.

Quality & compliance

We continuously monitor cleanliness, comfort, amenities and service standards. In Abu Dhabi we operate under holiday-home licensing; in London we work to the short-let rules that apply to your property and building.

The owners' portal

See everything, whenever you want.

Your own login shows how your apartment is performing in real time — occupancy, nightly rates, every booking, every statement. No waiting for a monthly email, no chasing anyone for numbers.

  • Live performance

    Occupancy and nightly rates, updated as they change.

  • Every booking, as it happens

    Dates, channel and value for each stay the moment it's confirmed.

  • Statements you can download

    Monthly statements with every deduction, ready for your records.

Corporate demand

Demand that doesn't depend on the holiday season.

Urban Chic was established in London in 2015, operating serviced apartments for corporate relocation, corporate letting and extended-stay guests. We brought that operating experience and our corporate clientele to Abu Dhabi.

London

Corporate relocation35%
Leisure30%
Insurance accommodation25%
Extended stay10%

Abu Dhabi

Corporate relocation45%
Leisure40%
Extended stay15%

Occupiers have included

Guests staying in Urban Chic apartments have included people from:

  • Vanguard
  • ING
  • Société Générale
  • Nissan
  • Apple
  • HSBC
  • Pepsi
  • L'Oréal
  • Meta
  • Google
  • Adobe
  • EY
  • Vodafone
  • Airbus
  • Coca-Cola
  • Pinewood Studios
  • Bain & Company

Operating in London and Abu Dhabi · Licensed for holiday homes in Abu Dhabi · ASAP member · ISAAP Quality & Comfort 4.1 (2024) · Selected by Plum Guide · Winner, Best Operator — Serviced Apartment Awards 2025

  • ASAPOperator Member
  • Short Term Accommodation AssociationMember
  • Association of Relocation ProfessionalsAffiliate Member
  • EURASupplier Member
  • Serviced Apartment Awards 2025Winner
  • Synergies Global Partner Awards 2025Supplier of the Year, EMEA

Questions

What owners ask us.

Do I need a licence to let my apartment short-term?

It depends on the city. In Abu Dhabi, properties must be registered before they can be let short-term, and we handle that registration and the administration as part of onboarding. In London, most of Greater London is subject to a 90-night annual limit on short lets, and your lease or building rules may add conditions — we go through what applies to your property before you commit.

How and when am I paid?

Monthly, with a statement showing gross revenue, every deduction and your net income. You can see the same figures in your owner portal at any time.

What am I responsible for?

Service charges and community fees, utilities and internet, insurance, mortgage and property taxes, and major structural repairs.

Does my apartment need furnishing?

Most do. We supply a furniture and FF&E package, smart lock, photography and a virtual tour as part of setup.

Can I still use the apartment myself?

Yes. Owner stays are booked through your portal.

How long is the agreement?

24 months, with 90 days' notice.

Find out what your apartment could earn.

Request an income projection

Own a larger portfolio, a floor or a whole building? Mention it in the form and we'll arrange a call with our team.