For landlords, owners & investors
Your property, expertly managed.
Your returns, maximised.
Urban Chic operates your London property as a premium serviced apartment — blending short, medium and long-term stays to drive higher yields, while our in-house team handles everything from booking to maintenance. You collect the returns without lifting a finger.
Trusted by institutional and family-office landlords across London






We optimise every night. By dynamically blending short, medium, and long-term lets, we minimise voids and capture premium rates that traditional buy-to-let management simply can't match.
As a vertically integrated operator, we run cleaning, maintenance and guest services entirely in-house — no outsourcing, no chasing contractors, no day-to-day for you.
Rigorous quality control, proactive inspections, and 24/7 maintenance keep your property in premium condition and its value protected, year after year.
Higher yields
A smarter rental model built to maximise income
We distinguish ourselves from traditional build-to-rent managers by optimising income through a dynamic blend of long- and short-term rentals. Short stays deliver high nightly rates; medium and long-term bookings provide stability and consistent cash flow. By balancing all three, we create a flexible model that adapts to market demand, minimises gaps and makes every night count.
Our revenue team manages pricing on an hourly basis, using data and active management to hold high occupancy at premium rates — delivering enhanced yields and a superior alternative to conventional property management.
Hands-off
One team, handling everything — in-house
Urban Chic is vertically integrated, managing multiple stages of the serviced-apartment value chain internally, from start to finish. We oversee cleaning, maintenance and guest services without outsourcing — reducing costs, ensuring consistency and giving you a single, accountable partner.
For you, that means no agents to coordinate, no contractors to vet and no operational burden. We take the property; you take the returns.
Asset protection
Your property, cared for to the highest standard
Maintaining our properties to the highest standard protects both your asset and its long-term value. We operate a proactive maintenance programme — regular inspections and preventive checks catch issues before they become problems — backed by skilled in-house maintenance staff and a 24/7 emergency support system.
A comprehensive quality-assurance programme keeps standards consistent across every apartment, so your property is always presented, and preserved, at its best.
Demand mix
Consistent demand from high-value guests
Our occupancy is anchored by corporate and relocation clients, with deep relationships in the corporate letting and relocation markets driving high-value, medium-term stays.
Who we work with
A trusted partner to London's landlords
With more than a decade of experience in the London market, we've built a reputation as a trusted partner for some of the city's largest institutional and family-office landlords. We combine operational excellence with a strategic rental mix to deliver enhanced yields, streamlined efficiency and a premium living experience — for guests and property owners alike.
How it works
From enquiry to earning, in four steps
- 01Submit your property
Share a few details using the form below.
- 02Free rental appraisal
We assess your property and share a projected return and management proposal.
- 03Onboarding
We handle setup, styling guidance and compliance so your property is guest-ready.
- 04Sit back
We manage everything end-to-end and keep you updated with transparent reporting.
Rental appraisal
Find out what your property could earn
Tell us about your property and we'll come back with a no-obligation rental appraisal.
Ready to see what your property could achieve?
Join the institutional and family-office landlords who trust Urban Chic to operate their London properties.
Urban Chic — operated by Platinum Accommodation. Serviced apartments across London since 2015.
