Urban Chic — Serviced Apartments
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For landlords, owners & investors

Your property, expertly managed.
Your returns, maximised.

Urban Chic operates your London property as a premium serviced apartment — blending short, medium and long-term stays to drive higher yields, while our in-house team handles everything from booking to maintenance. You collect the returns without lifting a finger.

Trusted by institutional and family-office landlords across London

ASAP Operator Member
Short Term Accommodation Association member
Association of Relocation Professionals — Affiliate Member
EURA Supplier Member
Serviced Apartment Awards 2025 — Winner
Synergies Global Partner Awards 2025 — Supplier of the Year, EMEA
Higher yields

We optimise every night. By dynamically blending short, medium, and long-term lets, we minimise voids and capture premium rates that traditional buy-to-let management simply can't match.

Fully managed, hands-off

As a vertically integrated operator, we run cleaning, maintenance and guest services entirely in-house — no outsourcing, no chasing contractors, no day-to-day for you.

Your asset protected

Rigorous quality control, proactive inspections, and 24/7 maintenance keep your property in premium condition and its value protected, year after year.

Higher yields

A smarter rental model built to maximise income

We distinguish ourselves from traditional build-to-rent managers by optimising income through a dynamic blend of long- and short-term rentals. Short stays deliver high nightly rates; medium and long-term bookings provide stability and consistent cash flow. By balancing all three, we create a flexible model that adapts to market demand, minimises gaps and makes every night count.

Our revenue team manages pricing on an hourly basis, using data and active management to hold high occupancy at premium rates — delivering enhanced yields and a superior alternative to conventional property management.

Hands-off

One team, handling everything — in-house

Urban Chic is vertically integrated, managing multiple stages of the serviced-apartment value chain internally, from start to finish. We oversee cleaning, maintenance and guest services without outsourcing — reducing costs, ensuring consistency and giving you a single, accountable partner.

For you, that means no agents to coordinate, no contractors to vet and no operational burden. We take the property; you take the returns.

Asset protection

Your property, cared for to the highest standard

Maintaining our properties to the highest standard protects both your asset and its long-term value. We operate a proactive maintenance programme — regular inspections and preventive checks catch issues before they become problems — backed by skilled in-house maintenance staff and a 24/7 emergency support system.

A comprehensive quality-assurance programme keeps standards consistent across every apartment, so your property is always presented, and preserved, at its best.

Demand mix

Consistent demand from high-value guests

Our occupancy is anchored by corporate and relocation clients, with deep relationships in the corporate letting and relocation markets driving high-value, medium-term stays.

Corporate Relocation65%
Extended Stay15%
Leisure15%
Insurance Relocation5%

Who we work with

A trusted partner to London's landlords

With more than a decade of experience in the London market, we've built a reputation as a trusted partner for some of the city's largest institutional and family-office landlords. We combine operational excellence with a strategic rental mix to deliver enhanced yields, streamlined efficiency and a premium living experience — for guests and property owners alike.

How it works

From enquiry to earning, in four steps

  1. 01
    Submit your property

    Share a few details using the form below.

  2. 02
    Free rental appraisal

    We assess your property and share a projected return and management proposal.

  3. 03
    Onboarding

    We handle setup, styling guidance and compliance so your property is guest-ready.

  4. 04
    Sit back

    We manage everything end-to-end and keep you updated with transparent reporting.

Rental appraisal

Find out what your property could earn

Tell us about your property and we'll come back with a no-obligation rental appraisal.

No obligation. We'll respond within one business day.

Ready to see what your property could achieve?

Join the institutional and family-office landlords who trust Urban Chic to operate their London properties.

Urban Chic — operated by Platinum Accommodation. Serviced apartments across London since 2015.