Bocca di Lupo
Regional Italian small plates at a marble counter facing the kitchen, just off Piccadilly Circus.
Soho
Urban Chic – Shaftesbury
Shaftesbury Avenue, W1D 6LP · London
Boutique serviced apartments at Urban Chic – Shaftesbury in Soho. Fully furnished homes with a private kitchen, fast Wi-Fi, workspace and 24/7 support — by the night, week or month.
Apartments at Shaftesbury
Tap an apartment to check dates and see live pricing.
- Floor1LiftYesOutsideNoSize507 sqftCheck availabilityDates
Book direct — best price guaranteed
The rate you see here is guaranteed to be our lowest — the same apartment costs more on Airbnb or Booking.com, because they add commission. Booking direct also means flexible service direct from our team.
Longer stay? Email us for weekly and monthly rates.
Urban Chic operates serviced apartments across London and Abu Dhabi, hosting thousands of guests each year via Airbnb, Booking.com and direct bookings.
Member of the Association of Serviced Apartment ProvidersSoho area guide → what to see, eat and do around the door.
Things to do in London → our editorial neighbourhood guides.
The local area
What is closest to the door at Urban Chic – Shaftesbury — and where we send guests to eat in Soho.
Nearest tube
Piccadilly Circus
Bakerloo and Piccadilly lines — about 4 minutes' walk
Leicester Square
Northern and Piccadilly lines — about 4 minutes' walk
Nearest pharmacy
Boots, Piccadilly Circus
about 5 minutes' walk
Times are approximate. Our team can point you to the nearest late-night pharmacy at any hour.
Where to eat nearby
Kiln
Live-fire Thai cooking along a narrow counter on Brewer Street — clay pot noodles are the order.
Barrafina
Counter-only Spanish tapas, no bookings. Sit, order the prawns and the tortilla, and watch the plancha.
Photography is illustrative of the style of each restaurant.